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Educating hospital ward-based staff about new and existing library services is a challenge faced by every hospital librarian. In February 2020 Albury Wodonga Health (AWH) trialled a “roaming education” campaign to increase awareness and usage of the Lippincott Products, titled “Lippincott It”. The initial subscription to Lippincott Procedures and Advisor platform was started in February 2018 to streamline access to nursing procedures and start the process of reducing in-house procedure documents. While the initial roll-out of the platform was successful, usage statistics gathered in late 2018 highlighted the need for a beta-phase implementation to increase the return on investment. The beta-phase needed to encompass both education and marketing, with simple messaging that could be delivered in short sessions to ward-based staff.
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